Revlon Color Effects Hair Color, Platinum

Get the look you want with Revlon Color Effects Hair Color, Platinum. It's a simple-to-use product that's formulated to instantly lighten and brighten your hair. This dye treatment provides fast, permanent results in a dramatic shade. The ammonia-free hair color is safe to use and gentle on your scalp. It features both keratin and jojoba seed oil to nourish your hair. It also contains sunflower seed oil that softens for a more pleasant and luxurious texture. The manufacturer's Luminous Platinum Powder delivers a lighter shade of platinum than regular treatment products, even if you have light brunette hair.